The City of Batesville Advertising and Promotion Commission has launched the new tourism brand for Batesville and Independence County.
Experience Independence will become the community brand of the new tourism program and visitor center located at the Batesville Area Chamber of Commerce located at 409 Vine St., in Batesville.
The creation of the tourism program and new brand identity are the results of the IMPACT Independence County Strategic Community Plan created by community members in 2016.
The new brand was created through a series of community-led focus groups which determined the voice and visual appearance of the brand.
“The creation of a unique brand for our community has allowed us to differentiate ourselves from nearby cities and counties, which will allow us to better attract visitors. Our goal was to create something that all citizens of Independence County would be proud of and that visitors would be attracted to. I feel we have exceeded that goal and I’m excited to begin this new adventure” said Kyle Christopher, tourism director.
The new brand launch has also been accompanied by a new visitor website www.experienceindependence.com and corresponding social media accounts.
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