First Community Bank has launched Plinqit, a savings app that rewards customers for saving while encouraging them to learn more about personal finances, a release from the bank noted today.
Plinqit, an expansion of First Community’s digital offerings, supports the savings needs of customers.
“With Plinqit’s patent-pending Build Skills, it is the only platform that pays users for engaging with content,” the release said. “Users can grow their knowledge of personal finances by simply watching a video or reading an article from the Plinqit library and taking a short quiz. Users are then rewarded for learning more about financial wellness.”
Plinqit’s ease of use attracted First Community Bank to the tool, but the institution’s desire to help the members of its community achieve their financial goals made Plinqit a perfect fit.
“At First Community Bank, we believe that when banks support their community, the community is stronger for it,” said Dale Cole, chairman and chief executive officer of First Community Bank. “We are proud to do everything in our power to strengthen our local economy, and one of the best ways we can deliver on our promise is by helping people save.”
“Plinqit was created to not only help financial institutions, like First Community Bank, broaden their digital portfolio and better engage with customers, but also to help bridge the knowledge gap in personal finances,” said Kathleen Craig, founder and chief executive officer of HT Mobile Apps, creator of Plinqit. “There is a true need for improved financial literacy with 41 percent of Americans reporting that their lack of understanding of finances is holding them back from making financial progress. And, Plinqit has a proven track record – more than 60 percent of users that reach their savings goal continue to save by setting new goals.”
“This partnership with First Community Bank will allow us to help them fulfill their mission of serving their community and making it stronger by supporting their customers’ paths to financial achievement in an engaging way,” Craig said.