DALLAS (AP) — Ten states have brought a lawsuit against Google, accusing the search giant of “anti-competitive conduct” in the online advertising industry including a deal to manipulate sales with rival Facebook.
Texas Attorney General Ken Paxton says Google is using its “monopolistic power” to control the pricing on online advertisements, fixing the market in its favor and eliminating its competition.
Google is calling the suit “meritless” and says the price of online advertising has fallen over the last decade.
According to records released by Paxton’s office, Texas is suing along with Arkansas, Idaho, Indiana, Kentucky, Mississippi, Missouri, North Dakota, South Dakota, and Utah.
“Google’s dominance and control over the digital advertising marketplace can no longer go unchecked,” said Arkansas Attorney General Rutledge in a statement. “Arkansans should not be targeted by ad companies that pay the highest amount to pop up in a user’s search. Arkansans deserve to have the most helpful and reliable information at their fingertips.”
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