Above: Andrew McFarland, Spartan Mowers product marketing manager, at Intimidator Group’s 2024 National Dealer Meeting in Jacksonville, Fla. The Batesville-headquartered manufacturer held the meeting in mid-September.
The Intimidator Group held its Ninth Annual National Dealer Meeting Sept. 9-10 at the Hyatt Regency Jacksonville Riverfront in Jacksonville, Fla.
According to a release from the Batesville-based manufacturer, this year’s theme was “Ignite the Spark,” calling dealers to capitalize on the excitement of new products and partnerships to grow their businesses.
“Gathering with our dealers and vendors at National Dealer Meeting is the highlight of our year,” said John Swanson, general manager of Intimidator Group. “We’re always eager to share what all our team has been working on, which includes several new products that will drive growth of the Spartan line for our dealer partners.”
The meeting kicked off with a reveal in which product marketing managers and engineers unveiled new units as well as upgrades for the 2025 lineup. Much-anticipated announcements included a redesign of entry-level zero-turn mowers and a new UTV design launched under the Spartan brand—the Intimidator FRX.
Other activities included an outdoor ride-and-drive, sales and marketing workshops, awards luncheon, and a keynote address by FranklinCovey sales consultant Ray DiCenzo.
“We appreciate everyone who traveled to Jacksonville to make this year’s NDM such a huge success,” said Director of Marketing Charlie Massopust. “The energy level was high, everyone was excited about new products, and we can tell that 2025 is going to be a great year for growing the Spartan brand and our dealer network.”
The Intimidator Group family includes Spartan Mowers, Intimidator UTV, eNVy Neighborhood Vehicle, Bad Dawg Accessories and Ground Hog Max.
Image provided by The Intimidator Group
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